Keira Knightley, Eddie Redmayne and Carey Mulligan are among the celebrities to model Tk Maxx’s new Comic Relief charity T-shirts.
The high street retailer has been working with Comic Relief since 2005, and has once again joined forces with the charity drive, which holds a biennial event called Red Nose Day, to help raise money through the sale of special T-shirts.
This year, the garment has had a Disney makeover, with drawings of Mickey and Minnie Mouse, Goofy, Pluto, Bambi, Eeyore and Dumbo, all with an added red nose, adorning adults’ and kids’ T-shirts and a kitchen apron. Legendary artist Sir Peter Blake has also created a limited-edition design, bringing Mickey Mouse and pop art together exclusively for Red Nose Day.
Sophie Dahl, rockers The 1975, Lottie Moss, Poppy Delevingne, Victoria actress Jenna Coleman and a host of other British stars are also a part of the campaign, which was shot by Greg Williams.
Introducing a video explaining how the Red Nose Day T-shirts helps Ugandan farmers, who grow Fairtrade cotton, supported by TK Maxx’s sustainable trade program, Keira says: “Like the T-shirt? Wait until you hear the story behind it. Watch this little film from Comic Relief and TK Maxx.”
Prices range from $9 – $22 with at least $6 from the sale of each adult tee and $3 from each kids’ tee going to Comic Relief to help vulnerable people in the U.K. and some of the world’s poorest communities.
A Disney spokesperson told Cover Media: “We are delighted to have inspired this year’s range for Red Nose Day. It’s great that our much-loved characters will put smiles on people’s faces and help raise vital funds to bring comfort and inspiration to vulnerable children and their families in the U.K. and further afield.”
Red Nose Day 2019 takes place on 15 March (19). [Source]