Eddie Redmayne is Prada’s latest campaign face. The Italian brand rolled out its ad campaign for the fall men’s wear collection, shot by Craig McDean and featuring the Oscar-winning actor, via Instagram on Monday morning.

Redmayne won the Academy Award in 2015 for his portrayal of Stephen Hawking in “The Theory of Everything.” He was nominated this year for his leading role in “The Danish Girl.”

Prada has a preference for featuring a mix of both up-and-coming talent and established, of-the-moment actors. Last summer the company’s men’s wear ads included Tye Sheridan and Michael Shannon; this spring saw Matthew Beard, Billy Howle and Logan Lerman in its campaigns. Prada has previously cast Ethan Hawke, Ansel Elgort, Gary Oldman, Willem Dafoe, Jack O’Connell and Miles Teller. [Source]